|Hammerstein's Victoria and Roof Garden. The Republic Theatre is to the left.
Hammerstein's was unique in that it had an indoor theatre and a roof top theatre that allowed for summer performances. Back at the turn of the century there was no air conditioning and the theatres would often close during the summer months. Others that tried to remain open would get brutally hot inside. Hammerstein's Roof Garden encompassed the roof of his theatre and the Republic Theatre next door. Incidentally, Oscar Hammerstein built the Republic Theatre as well but leased it out.
The theatre was at the corner of West 42nd St. and 7th Avenue. During Matinees at Hammersteins the ticket prices were .25 and .50 cents. In the evenings the prices ranged from .25 cents to $1.00. There were around 1000 seats, and I'm not sure what the roof garden held. A few of the acts that graced the stages at Hammersteins include; Eva Fay (daughter of Anna Eva Fay), Mae West, W.C. Fields, Charlie Chaplin, Eva Tanguay, Evelyn Nesbitt, the Four Cohans, and of course Houdini.
|Location of Heidelberg Building
In 1914 Houdini debuted is Walking Through a Brick Wall Illusion at Hammersteins. There is an interesting write-up in Variety Newspaper July 18, 1914 that says "some of the acts here have worn out the welcome mat. Houdini, however, proves an exception to the rule, and this P.T. Barnum of vaudeville is still a factor." They were were referring to his brand new Walking Through a Brick Wall Illusion and even go on to report an incident that took place between Houdini and Brick Layers Union.
Apparently the union brick layers had taken issue with Houdini because he was using a 'dry brick' system on his brick wall, meaning there was no mortar. The brick layers challenged Houdini to allow them to use mortar on the wall and then see if he could pass through, they did and he did.
There are precious few photos of Houdini and his Brick Wall. I find it hard to believe that he did not create a poster for this. To my knowledge no poster exists for this nor the Vanishing Elephant. But unlike the Vanishing Elephant which was presented as part of another show, this was Houdini's appearance at the Hippodrome and it also wasn't the only place he performed the Walking Through a Brick Wall Illusion. So maybe out there somewhere is a Walking Through a Brick Wall poster! One can only hope.
Houdini must have been one of the last big named acts to play Hammersteins Victoria because in 1915 the theatre was torn down. The competition from the new Palace Theatre down the street was too much for them.